Social Media Game

How would I begin to organise a city-wide game of Assassin?

I want to organise a city-wide game of Assassin (http://en.wikipedia.org/wiki/Assassin_(game))
I live in Auckland, New Zealand, a city of about a million people. The way I saw it working in my head is to unite mainly high-school/university students but open it to anyone who was interested through social media sties such as Facebook. Then once quite a lot of people were willing to play, they’d be divided secretly into four teams who could then organise themselves secretly online and work together like spies, or some people would choose to go rogue, stockpile NERF guns etc. There would be a way of being able to identify other players on the street, but I am unsure. I was maybe going to write NERF and inquire about sponsorship, but I am unsure. I would like help developing this idea. Any advice or suggestion would be appreciated.

my first idea would be to create a group on facebook , then invite your friends and other local people who may be interested and tell them to invite friends.. I would go for water guns rather than nerf guns as they would be cheaper to get and cheaper to refill ( plus people can always bring there own). I would recommend like a coloured armband for the players . you may also have to get permission from the local government first. then its up to you and your inner circle to divide up the teams.

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